About the Job

• Position: Media & Digital Manager
• Employment Type: Full-Time
• Department: Marketing
• Location: Accra | Ghana

At GBfoods, we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand’Italia and Blå Band, among others. GBfoods Africa operates in 24 countries with a regional office in Accra – Ghana.

Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers’ kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Today, with a turnover of around 1.5 billion euros and a team of around 3,300 people, we are the preferred choice of millions of consumers.

Job Purpose

Key Responsibilities:

As our Media & Digital Manager, you will lead our digital marketing efforts to amplify our brand’s presence and engagement across all digital platforms. Your focus will be on ensuring meticulous execution and achieving overall marketing excellence.

Key Responsibilities

Your role will include:

1. Media & PR Management:

• Develop strategies for the effective reach of campaigns, emphasizing connection-led creatives.
• Ensure the efficiency and effectiveness of Media & Digital A&P spend through rigorous monthly tracking.
• Collaborate with agencies and media houses for meticulous media reconciliation and key insights.
• Lead and guide PR agencies in creating inspiring campaigns for GBfoods.
• Manage agency relationships for Media and PR in strict adherence to service level agreements (SLAs).
• Digital and Influencer Management:

• Lead Digital Marketing compliance across the business, ensuring strict adherence to GBfoods Digital Code Compliance guidelines.
• Address brand team capability gaps in digital marketing through comprehensive training and support.
• Develop and drive digital marketing strategies, including best practices and innovative idea generation.
• Manage agency relationships for Influencer and Digital marketing, ensuring stringent SLA compliance.
• Leadership Responsibilities:

• Develop an in-depth understanding of the media and digital landscape, fostering thought leadership.
• Establish clear frameworks and guidelines for Media, PR, Influencer, and Digital marketing compliance.
• Inspire and motivate agencies to deliver creative excellence.
• Interface regularly with Regional Digital teams and GBfoods global team.

What can you expect from us?
You will contribute to the success of our fast-growing and sustainable international organization which is committed to investing in Africa; while enjoying a differential employee experience.

What we expect from you?

We expect that you bring aboard your authentic personality and experience to effectively amplify our brand’s presence and engagement across all digital platforms.