Company Summary:
At Origin Chemist, we spend our days thinking and developing innovative ways of providing good health for everyone. We seek to challenge the norms and build a company that inspires trust and teamwork. We have learnt to dream big, think far, and do what no one thought possible. With a growing team of passionate professionals headquartered at Mataheko-Afienya, Tema, Ghana, we have been able to leverage our selfless ambition to ensure that healthcare is made truly accessible and affordable for everyone. In only a few years, we have been able to extend our unique services and low-cost quality products to thousands of people all over Ghana.
In 2021, we received accreditation from the Pharmacy Council of Ghana to run Origin College where we train healthcare professionals (Medicine Counter Assistants). Here, we provide superior training that inspires compassion for patients and dares change consistently to build healthier communities.

Job description:
We are seeking a highly motivated and experienced Marketing Lead to oversee and strategize the marketing efforts for our retail chain pharmacy, college, and upcoming wholesale pharmacy. The Marketing Lead will play a crucial role in ensuring consistent branding and effective marketing campaigns across all business units. This position requires a strong understanding of the healthcare industry and the ability to develop innovative marketing strategies to promote our brand and drive business growth.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement across all business units.
• Collaborate with cross-functional teams to align marketing initiatives with business goals and objectives.
• Conduct market research and competitor analysis to identify trends, opportunities, and areas for differentiation.
•  Create and manage marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.
•  Oversee the development and execution of various marketing campaigns, including digital marketing, social media, print advertising, and events.
•  Monitor and analyze marketing performance metrics, providing regular reports and recommendations for optimization.
• Maintain consistent brand messaging and visual identity across all marketing materials and communication channels.
•  Build and maintain strong relationships with key stakeholders, including suppliers, media partners, and industry influencers.
•  Stay updated on industry trends, consumer behaviors, and regulatory changes to adapt marketing strategies accordingly.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.

Qualifications and Skills:

•  Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree could be preferred.
•  Proven experience in marketing leadership roles, preferably within the healthcare industry or related sectors.
• Strong knowledge of marketing principles, techniques, and best practices, with a track record of successful marketing campaigns.
• Excellent strategic thinking and analytical skills, with the ability to translate data into actionable insights.
•  Proficiency in digital marketing platforms, social media management, and analytics tools.
• Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
• Strong leadership abilities, with the capacity to inspire and motivate a team towards achieving marketing goals.
• Highly organized with excellent project management skills, capable of multitasking and meeting deadlines in a fast-paced environment.
• Creativity and innovation to develop unique marketing approaches that resonate with target audiences.
• Familiarity with regulatory guidelines and compliance considerations in the healthcare industry.
  Join our dynamic team and contribute to the success of our retail chain pharmacy, college, and wholesale pharmacy as our Marketing Lead. Together, we will ensure the right brand positioning and drive growth across all our business units.

Reporting:
The Marketing Lead shall report directly to the CEO or any other officer appointed by the CEO