Job Detail
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Offered Salary 0
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Career Level Manager
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Qualifications Degree Bachelor
Job Description
We are looking for the below staff: E-commerce Marketing Manager
Work Location: North Industrial Area, Accra
Duties and responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Qualifications :
- BS/MS degree in marketing or a related field.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Good knowledge of website analytics tools (e.g. Google Analytics, Netlnsight, Minute, WebTrends)
- Working knowledge of ad serving tools (e.g. DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven think
- Up-to-date with the latest trends and best practices in online marketing and measurement.