E-commerce Marketing Manager at Melcom

Full time @Melcom Ghana
  • North Industrial Area View on Map
  • Post Date : April 15, 2024
  • Apply Before : May 15, 2024
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Job Detail

  • Offered Salary 0
  • Career Level Manager
  • Qualifications Degree Bachelor

Job Description

We are looking for the below staff: E-commerce Marketing Manager

Work Location: North Industrial Area, Accra

Duties and responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • ¬†Brainstorm new and creative growth strategies.
  • ¬†Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Qualifications :

  • BS/MS degree in marketing or a related field.
  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Good knowledge of website analytics tools (e.g. Google Analytics, Netlnsight, Minute, WebTrends)
  • Working knowledge of ad serving tools (e.g. DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Strong analytical skills and data-driven think
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
All qualified and interested persons should send their CVs and Applications to:

[email protected]

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