We are looking for the below staff: E-commerce Marketing Manager

Work Location: North Industrial Area, Accra

Duties and responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
•  Brainstorm new and creative growth strategies.
•  Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Qualifications :

• BS/MS degree in marketing or a related field.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Good knowledge of website analytics tools (e.g. Google Analytics, Netlnsight, Minute, WebTrends)
• Working knowledge of ad serving tools (e.g. DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven think
• Up-to-date with the latest trends and best practices in online marketing and measurement.

All qualified and interested persons should send their CVs and Applications to:

[email protected]