JOB PURPOSE

• Lead the development, implementation, and management of the bank’s liability products and related services.
• Collaborate with cross-functional teams to ensure the products align with the bank’s strategy and meet customer needs.
• Collate and analyze Liability information of the Consumer Banking Function by product and branches
• Provide input into Liabilities product planning of the Consumer Banking Function

KNOWLEDGE, SKILLS & EXPERIENCE REQUIRED

• Knowledge of product development cycles, from conception and design to launch and monitoring
• Ability to analyze complex data, market trends, and customer behavior to make informed decisions.
• Excellent written and verbal communication skills for effective collaboration and customer engagement.
• Demonstrate the ability to collaborate with technology teams, adept at understanding technology-related requirements, and integrating innovative digital solutions for product evolution to deliver customer value
• Ability to understand customer needs, preferences, and feedback to design products that enhance customer satisfaction
• Detailed working knowledge of all Fidelity policies and operational procedures relevant to the Retail Banking business
• Familiarity with banking regulations and compliance standards, ensuring all products adhere to legal requirements
• Strong problem-solving skills to address challenges related to product development and customer issues
• Have a thorough knowledge of the Fidelity Bank Retail Banking products and digital services
• Good understanding of the profitability of the product set to ensure focused analysis
• Candidates should have a strong excel and database skills. Superior Information capability.

Competencies

• Planning and Analytical ability
• Communication and Presentation skills
• Superior Information Technology navigation skill. Advanced Excel, Access and PowerPoint ability
• Technology Integration: Skillful in integrating tech for product enhancement.
• Digital Innovation: Proficient in applying digital advances.
• Good personal organization skills
• Inspiring Business Performance
• Achieving Business Performance
• Good understanding of Operations

KEY RESULT AREAS

• Analyze data to derive actionable insights and optimize product strategies
• Produce analysis of Liabilities and the trends for the Retail Banking unit by branch
• Develop innovative liability products and services aligned with market demand and customer needs.
• Digital Integration Leadership: Leading the integration of innovative tech solutions for enhanced digital banking experiences.
• Tech-Driven Product Evolution: Innovating products by leveraging emerging technologies, and aligning with customer needs.
• Tech Collaboration & Integration: Coordinating with tech teams to streamline digital solution integration into liability products
• Enhance existing products based on customer feedback, business objectives, and market trends to ensure competitiveness
• Track Liabilities performance across the Retail Banking unit
• Ensure all liability products comply with banking regulations and standards.
• Keep abreast of regulatory changes and update products accordingly.
• Implement strategies to promote product growth and market penetration.
• Collaborate with marketing, sales, and technology teams for effective product launches and promotions.
• Coordinate with internal departments to ensure seamless integration of liability products into the bank’s ecosystem/ channels
• Provide to the Manager – Sales and P/L reporting in determining Liabilities sales targets
• Feed analytical data on Liabilities into Retail Banking Short Term Planning (STP) and Medium term Planning (MTP) for the branches and units.
• Monthly track on number of accounts and number of customers by product and by branch and unit
• Support development of productivity analysis for Loan applications and number of Liabilities recruitment
• Feed output of Liabilities performance into business planning (STPs and MTPs)

COMMUNICATIONS AND WORKING RELATIONSHIPS 

• Technology Department
• Retail Strategic Business Unit
• Compliance
• Interna Control
• Marketing
• Customer Experience
• Operational Risk
• Operations department
• PMO
• Branch network
• Legal department
• Finance department