The copywriter’s key responsibility will be to come up with eye-catching scripts/Advertisements through the use of creative words and clever slogans for the Betika brand. He/She will also be required to design audio scripts that accompany audiovisuals that are in line with the Company’s goals and objectives.

Responsibilities

•  Propose and present scripts /digital concepts that are in line with the Company’s strategic objectives.
• Write high- engagement scripts/digital content or adverts that reflects our brand’s voice, Company’s goals, and objectives.
• Collaborate with the line manager in developing a variety of scripts /digital content marketing material.
• Review scripts for errors ensure incorporation of all approved recommendations on the final scripts.
• Simultaneously manage multiple projects with short timelines.
• Create and manage storage for all company scripts ensuring archival of images, photos, or previous work.
• Participate in creative development meetings within the departments in the company; propose recommendations to improve accuracy, efficiency, timeliness, or relevance of work undertaken.
• Keep track of emerging design trends and technologies locally, globally, and across and within industry.

Qualifications, Skills & Competencies

• Bachelor’s Degree in Arts, Marketing or Communication
• A Post Graduate Diploma in script writing will be an added advantage.
• Proficiency in MS Office, PowerPoint, Communicator, and Outlook
• A minimum of 3 – 4 years’ relevant work experience in copywriting and marketing
• Creativity and innovation in the writing of scripts
• Project Management
• Communication of design concepts using social medial language
• Solid understanding of SEO Concepts
• Demonstrate experience in writing scripts for digital, print and broadcast channels.
• Demonstrate success in managing and maintaining an active social media presence
• Exceptional skill in writing for social media through the use of hashtags, emojis and acronyms.
• Astute communicator, a team player with excellent interpersonal skills.
• Great organizational skills, resourcefulness with the ability to manage several tasks and projects simultaneously.
• Fast learner, easily adaptable with a high attention to details