Real Time Amplification Manager at The Coca-Cola Company

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Job Detail

  • Career Level Manager
  • Experience 8 Years +
  • Industry Development
  • Qualifications Degree Bachelor

Job Description

Position: Real Time Amplification Manager

Location: Accra, Greater Accra

Company: The Coca-Cola Company

Position Overview:

Coordinates the production of a wide range of projects; acts as liaison between internal departments and outside vendors; develops project schedules and time frames; responsible for prioritizing assignments and ensuring deadlines are met. Individual contributor that is fully proficient in applying established standards; knowledge base acquired from several years of experience in particular areas; works independently; may coach other professionals

Function Related Activities/Key Responsibilities:

  • The geographic scope for this role is West, Islands and Mid Africa (subject to change)
  • The Real Time Amplification manager will develop the social media plans and manage the real-time amplification of the OU (operating unit) portfolio (calendar, content and media) at a country-level.
  • Ensure that we have one presence, one voice and one calendar for our brands in all the various social media channels, that are connected to global strategies and guidelines as well as relevant to the OU.
  • Be the main contact point for social media partners (FB, Twitter, Google..) at a country level.
  • Work in close collaboration with PS to ensure the social media cycle (listen-speak-react-amplify) is being followed to enriched to deliver the right conversation at the right time to the right consumer/shopper.
  • Establish a routine with the crisis management team in order to solve potential issues in social media in a timely manner.
  • Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social within the OU.
  • The Real Time Amplification manager will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.
  • The scope of role will be one country or multi-country/regional with flexibility to increase or decrease markets.

 

Work Focus

  • Deep understanding of the evolved media landscape and e-commerce
  • Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
  • Ability to work in Agile cross-functional teams

Education Requirements:
Bachelors degree

Related Work Experience:

  • Media Planning Strategy, social media (including content) and Real Time Experience (8-10 years)
  • Experience working on agencies and technology vehicles is preferred
  • Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and story doing

 

Languages:

French and English are mandatory

 

Functional Skills:

  • Social Media (MEDIA & CONTENT)
  • Digital Marketing
  • Consumer and Shopper engagement
  • Real Time Amplification

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