Company: Rock City Hotel

Job Title: Marketing Manager

Job Location: Kwahu- Eastern Region

Employment Type: Permanent Employment

Direct Report to: Assistant General Manager, Administration

Overview:

Rockcity Hotel, a leading hospitality establishment in Ghana, is seeking a dynamic and experienced
Marketing Manager to join our team. The Marketing Manager will be responsible for developing
and executing comprehensive marketing strategies to promote our hotel, increase brand
awareness, drive revenue growth, and enhance guest satisfaction. This role requires a creative
thinker with strong leadership skills, a passion for hospitality, and a proven track record of
successful marketing campaigns.

Responsibilities:

• Create annual marketing plans aligned with the hotel’s overall objectives and budget.
• Conduct market research to identify trends, opportunities, and target demographics.
• Analyze competitors’ marketing strategies and adapt approaches to maintain a competitive edge.
• Uphold and enhance the Rockcity Hotel brand identity across all marketing channels.
• Develop branding guidelines and ensure consistent implementation across print, digital, and experiential platforms.
• Monitor brand sentiment and address any issues to maintain a positive reputation.
• Oversee the hotel’s online presence, including the website & social media.
• Develop engaging content for social media platforms, and blogs.
• Optimize strategies to increase website traffic and direct bookings.
• Plan and execute advertising campaigns across various channels, including print, radio, TV, and online.
• Coordinate promotions, discounts, and packages to drive bookings and revenue.
• Evaluate the effectiveness of advertising efforts and adjust strategies accordingly.
• Cultivate relationships with media outlets, influencers, and industry partners to generate positive publicity.
• Draft press releases, media kits, and other PR materials to promote Rockcity Hotel events and initiatives.
• Handle media inquiries and manage crisis communications as needed.
• Organize and promote special events, such as concerts, weddings, and corporate functions, to attract guests and generate revenue.
• Collaborate with the sales team to maximize event bookings and sponsorships.
• Track key performance indicators (KPIs) related to marketing, including website traffic, conversion rates, and ROI.
• Generate regular reports to assess the effectiveness of marketing initiatives and identify areas for improvement.
• Utilize data insights to make informed decisions and optimize marketing strategies.

Qualifications:

• Master’s degree in Marketing, Business Administration, or related field (Master’s degree preferred).
• Proven experience in marketing roles within the hospitality industry, with at least 5 years in a managerial position.
• Strong understanding of digital marketing techniques, including social media, and email marketing.
• Excellent communication skills, both written and verbal, with the ability to craft compelling marketing messages.
• Creative thinker with a keen eye for design and branding.
• Proficiency in marketing analytics tools and techniques.
• Ability to multitask and prioritize projects in a fast-paced environment.
• Leadership qualities with a collaborative and team-oriented approach.

How to Apply:

Interested candidates are invited to submit their CV and a cover letter detailing their relevant experience and qualifications to [email protected].

Application deadline: 13th May, 2024