Marketing and Communications Manager

The individual will be part of the management team and responsible for communications, planning and organizing campaigns and events, social media visibility, product marketing and ultimately positioning BGSL as a leading mission-driven financial institution in Ghana

Key Responsibilities:

• Ensure the development and implementation of a flexible and result-oriented communications strategy for both internal and external communications.
• Generate ideas and create content for social media/digital channels. Develop content that is easily understandable, and readers can connect with. Write and edit programme participant/client stories, scripts for videos, blogs, case studies, factsheets, capacity statements, and annual reports. Maintain an editorial calendar and oversee the monthly and yearly content production process. Produce quarterly factsheets.
• Regularly monitor the BGSL’s web page and sections to identify information that needs to be updated and collaborate with the BRAC International (BI) Microfinance Communications team to keep the website up to date.
• Provide communications support during emergency situations and crises.
• Conceive media strategies and plan/implement those strategies to enhance the positioning of BGSL within the local media.
• Conceptualize and organize special events for BGSL to support its advocacy initiatives with a view to reaching core audiences such government ministries, regulators, partner and peer organizations, donors and investors.
• Provide creative planning and execution support to develop social and behavior change materials in coordination with internal and external design teams, product, impact and social performance experts and various functional leads of BRAC International Microfinance.
• Support internal communication by closely working with cross-functional departments and executing campaigns to boost employee morale, loyalty and a value driven culture.
• Identify media and campaign opportunities and work collaboratively with the wider BRAC International communications team to improve overall outreach and visibility efforts. Ensure brand consistency, boost media engagement through effective PR, and organize campaigns to enhance visibility of the OneBRAC brand.
• Coordinate relevant programmatic and strategic communication at branch, area, and country office level as and when necessary.
• Ensure the BRAC Branding Policy, Communication Policy, BRAC Style Guide are consistent in communication materials including the use of logo, font, letterheads, email signatures and be the first point of contact for all staff regarding brand consistency.
• Conduct trainings on brand and communications policy for staff
• Support knowledge management, SPM, product, HR and other cross cutting functions to organize campaigns and ensure agreed messages and brand guidelines are maintained in reports, presentations and external communications.
• Coordinate field visits by various BRAC stakeholders

Safeguard Responsibilities:

• Establish a safeguarding culture across all levels of the program by implementing the safeguarding policy. Act as a key source of support, guidance, and expertise on safeguarding for establishing a safe working environment.
• Responsible to ensure team members are appropriately trained, and supported and have access to resources regarding issues that are identified and actioned in accordance with the safeguarding policy and procedure.
• Follow the safeguarding reporting procedure in case any reportable incident takes place and encourage others to do so.

Required Competencies:

• Ability to develop and maintain effective working relationships with multiple internal and external stakeholders.
• Ability to think clearly, respond effectively, multi-task and set priorities among numerous projects.
• Strategic and creative thinking with experience of working on diverse communication strategies and all forms of media.
• Outstanding verbal and written communication skills and the ability to communicate clearly with a range of people from diverse backgrounds and cultures.
• Experience in measuring the impact of communications products and modifying strategies in light of the results.
• Ability to develop creative ideas and turn them into reality.
• Willingness and ability to travel within the country and spend days in the field.
• Proven planning and organizing skills.

Experience and Educational Requirements:

• 4 years professional experience in a similar role.
• A bachelor’s degree with a concentration in Communication, Journalism, Marketing or a related field.
• Professional certification in the field is a plus.

Employment type: Regular

Salary: Negotiable

Job Location: Accra, Ghana

If you feel you are the right match for the above-mentioned position, please follow the application instructions accordingly:

External candidates need to email their CV with a letter of interest mentioning educational grades, years of experience at [email protected]

Internal candidates need to apply with their latest CV including all job assignments in detail with BRAC PIN and email to [email protected]

Please mention the name of the position and AD# BI 63/23 in the subject bar.

Only complete applications will be accepted and short-listed candidates will be contacted.

Application deadline: 28 November 2023