Digital Media Manager at Genie Intel

Full time Jobs in Ghana 2021 in Social Media & Digital Marketer Email Job
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Job Detail

  • Career Level Manager
  • Qualifications Degree Bachelor

Job Description

Job Title: Digital Media Manager

location: Accra, Greater Accra, Ghana

Company: Genie Intel

Summary: Overall responsibilities are creating content for and managing client social media pages and digital campaigns, as well as leading the Social Media team.

Content Creation

  • Develop written content for client social media on Facebook, Twitter, Linkedin, Instagram etc.
  • Understand the nuances of each social media platform and what works on each, based on use case and best practices
  • Manage ephemeral content like stories and lives on client social media pages in real-time
  • Be up to date on current affairs, news, trends and pop-culture, which feed content creation

Community Management

  • Utilize a variety of software to schedule and monitor text, visual and/or audio content on client social media pages
  • Interact with social media audience and leverage client FAQs to respond to enquiries or liaise with client CS team to respond

Media Buying

  • Social media ad buying, optimization and tracking
  • Conducting A/B split tests to improve campaign performance

Tracking and Reporting

  • Analyze campaign data to glean insights and make recommendations
  • Create weekly and monthly reports on qualitative and quantitative campaign progress
  • Responsible for ensuring that assigned clients reach projected goals

Team Management

  • Review direct reports’ work
  • Provide training, guidance and assistance to direct reports in all task areas
  • Delegate social media team tasks to appropriate team members
  • Continuously innovate to improve team processes

Email Marketing

  • Email list scrubbing and segmentation
  • Copywriting, designing and distributing email blasts using email marketing software

Strategy Development

  • Lead or participate in ideation sessions to develop 360 digital marketing campaign strategies for clients across various verticals.
  • Have a clear understanding of integrated marketing principles with a focus on digital channels like social media, search, display and email.
  • Conduct social media account audits for clients and prospects to assist with proposals and recommendations
  • Create strategy documents that include details on target audience, customer journey, competitor landscape and digital marketing recommendations
  • Present proposals and plans to clients

Must-Haves

  • Bachelor’s Degree
  •  Agency experience
  • Good communication skills – written and oral
  • Grasp of numbers and math
  • Proficiency in Excel
  • Attention to detail

Pluses

  • Experience with Google Ads running display and search campaigns
  • Basic graphic design skills
  • Basic photography skills
  • An eye for critiquing visual media constructively 

How to Apply

Send resume and cover letter to info@genieintel.com with the subject Digital Media Manager Application.

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