Primary Duties and Responsibilities

Website Management:

• Oversee the look, feel, and usability of the company website, ensuring best practices are maintained.

• Manage website content, including writing SEO descriptions for categories and subcategories to improve SEO performance.

• Collaborate with the design team to update website assets as needed.

• Work closely with the Data Entry Team to optimize Shopify product listings, including data verification, inventory management, and product uploads.

• Develop creative strategies to increase customer traffic to the company website, such as sign-up coupons and welcome emails.

• Optimize the company website by working with cross-functional teams to improve user experience, clean up the website menu, and update content.

Digital Marketing (Social Media & Email):

• Create engaging and informative content for social media and the website, including website copy, images, and blogs.

• Participate in strategy development, planning, and implementation of marketing campaigns across all channels to promote the business and generate genuine traffic.

• Develop effective marketing strategies to drive conversion, increase customer engagement, and achieve a better ROI for the website and other marketing platforms.

• Assist with social media content creation and publication, including LinkedIn, Instagram, Facebook, TikTok, YouTube, and Pinterest. Manage follower lists to remove fake followers.

• Use the Klaviyo email management system to develop new strategies for increasing sales and conversion rates by monitoring key performance indicators (KPIs) such as conversion rate, open rate, click-through rate, spam complaints/unsubscribe rate, bounce rate, revenue per email/campaign, overall ROI, segment performance, and subscriber growth. Provide weekly and monthly reports on these KPIs and performance results.

• Create engaging email campaigns targeting different customer segments to drive sales, such as the marine segment, big spenders, new customers, loyal customers, bulk buyers, and engaged customers.

• Collaborate with cross-functional teams (Customer Service, Drift, and Platform Managers) to expand the customer list, create new segments, and maintain customer retention rates.

• Conduct market research to identify new opportunities and industry trends and make changes to current marketing strategies to optimize performance and reach.

Qualifications:

• Proven experience in website management, digital marketing, and content creation.

• Strong understanding of SEO best practices and tools.

• Proficiency with Shopify and Klaviyo email management system.

• Excellent written and verbal communication skills.

• Ability to collaborate effectively with cross-functional teams.

• Strong analytical skills and the ability to interpret data to make informed decisions.

• Creative thinking and problem-solving abilities.

Why Join Us:

• Opportunity to work with a dynamic and innovative team.

• Flexible working environment.

• Career growth and development opportunities.

• Competitive salary and benefits package.

How to Apply:

Interested candidates are invited to submit their resume and a cover letter detailing their experience and qualifications to [email protected] with the subject line “Digital Marketing and Website Personnel Application.”

Stock4Less GH is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.