Who are we

There are 2B adults worldwide that don’t have a bank account. 2B. That’s ~40% of the world’s adult population. 350M of these live in Sub Saharan Africa. They are hardworking, young, connected adults that are invisible to the traditional banking system. Fido is changing that. We are building a borderless digital bank so that everyone can access financial products like credit, savings, and payments that make lives easier and better.

Are you tired of building boring enterprise software? Want to be an early employee in a unique consumer brand? Want to do work that has an impact on society? Join us. We build consumer products that are powered by a magical cocktail of real time mission critical ML models, behavioral psychology and financial engineering. We promote meritocracy, decide fast and commit, and worship data. Come join us as one of our early team members.

Join our mission to make financial services accessible and improve the lives of millions of people in Africa and emerging markets.

What you will do

This role is crucial for ensuring the development and delivery of compelling and engaging content across various digital channels, with a primary focus on email marketing campaigns. The ideal candidate should have a proven track record in content creation, email marketing, and a deep understanding of how to engage our target audience effectively.

Key Responsibilities:

• Develop and implement an email marketing strategy to drive customer engagement, retention, and acquisition.
• Create and execute email marketing campaigns, including designing email templates, writing compelling content, and scheduling deliveries.
• Build and segment email lists to ensure targeted messaging to different customer groups.
• Analyze email campaign performance and provide recommendations for continuous improvement.
• Produce high-quality, engaging content for various digital platforms, including blog posts, social media, website, and other marketing collateral.
• Collaborate with the design team for the creation of visually appealing email templates and graphics.
• Monitor industry trends and best practices to stay updated on effective content marketing and email marketing techniques.
• Support SEO initiatives by optimizing content for search engines.
• Manage and maintain content calendars, ensuring content is delivered on schedule.
• Collaborate with the marketing team to align content strategies with broader marketing campaigns.
• Track and analyze key performance metrics, such as open rates, click-through rates, conversion rates, and customer engagement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• Proven experience in content creation, email marketing, and digital marketing.
• Familiarity with AI, CRM and email marketing tools and platforms.
• Strong writing and editing skills with an ability to create engaging content.
• Knowledge of SEO and content optimization best practices.
• Experience with email marketing metrics and analytics.
• Creative thinking and a keen eye for design elements.
• Excellent project management skills and ability to meet deadlines.
• Exceptional communication and teamwork skills.