Job Title: GM Marketing

Company: The SSI Group

Location: Greater Accra, Ghana

1. Development of the ‘strategic vision’ for each brand, the Brand Architecture, the Brand Pyramid (incl. it’s positioning) and its place in the company’s portfolio.
2. To develop the annual marketing plan (and the three year rolling plan) including the marketing strategy and the investment mix.
3. Develop deep, actionable consumer understanding & insights on brand, competition, usage and attitudes, purchase behaviour and leisure pursuits.
4. Lead development of ‘the big idea’, ‘advertising’, ‘activation plans’ and PR as applicable for the portfolio of the brands.
5. Help develop Trade Marketing plans with sales (Trade Promotion & Activation).
6. Manage the development of design and pack changes.
7. NPD – Rhythm Chart planning and development of new products in time through the ‘Stage-Gate’ methodology.
8. The management of A&P spends.
9. Regular evaluation of Advertising & Promotional activity.
10. Commissioning, execution and presentation of findings of market research.
11. Management of a team of Brand Managers.
12. Selection, Evaluation & Management of Best in Class Ad Agencies, Design Agencies, Media Agencies, Activation Agencies & MR Agencies

HOW TO APPLY

Interested candidates can mail their resumes on [email protected]