JOB SUMMARY

Accra Marriott Hotel is looking for a Marketing and Social Media Content Creator to help us create original and engaging content for our social media accounts. In this role, you will be responsible for researching and turning content ideas into videos, images, infographics, and text captions. You will also help responding to all the Social Media Channels and assist the Director of Sales and Marketing to create and execute a content calendar. A deep interest in current social media trends is required to be successful in this role. The goal is to establish a positive online presence for the hotel by integrating property-specific and brand messaging in a compelling way for participants as well as provide measurement of the impact to the hotel’s overall business.

CANDIDATE PROFILE

Education and Experience

• 2-year degree from an accredited university in public relations, communications, marketing, journalism or a related professional area; 4 years’ experience in Marketing Communications and Social Media.

OR

• 4-year Bachelor’s degree in public relations, communications, marketing, journalism or a related professional area; 2 years’ experiencein Digital Marketing Communications and Social Media.

CORE WORK ACTIVITIES

• Create various forms of social media content—text captions, videos, and images—suitable for the various social media platforms, Twitter, TikTok, Facebook, Instagram, and YouTube
• Publish posts according to the established social media content calendar
• Collaborate with the marketing team to ensure that every piece of content is relevant and helps the company maximize engagement, reach, and sales
• Ensure every piece of content you create aligns with our brand voice requirements.
• Deep knowledge of social media trends, hashtags, and engagement strategy
• Ability to work with creative tools like Adobe
• Proven experience in creating engaging content on different social media platforms—Twitter, TikTok, Facebook, Instagram, and YouTube
• Ability to turn a concept into compelling content
• Ability to incorporate our brand voice and identity in digital content
• Extensive knowledge of the popular social media platforms