Job Vacancy for Marketing Analyst

Full time Jobs in Ghana 2021 in Sales and Marketing Email Job
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Job Detail

  • Career Level Officer
  • Experience 3 Years
  • Qualifications Diploma

Job Description

Job Title: Marketing Analyst

Location: Accra, Ghana

Company: Reputable Company

A company is looking to hire a Marketing Analyst to help out with a marketing and growth strategy.

Responsibilities of the Marketing Analyst 

  • Measure ROI of online and offline advertising campaigns
  • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
  • Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
  • Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
  • Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters
  • Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
  • Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
  • Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services
  • Measure the effectiveness of advertising, marketing and communications strategies
  • Conduct competitive research and analyze benchmarking data
  • Recommend website and campaign optimizations
  • Work closely with sales and marketing teams to identify opportunities for new client acquisition

Requirements

  • Marketing student either HND or Degree and conversant with online marketing and content writing.
  • Excellent oral and written communication skills
  • Ability to multitask well
  • Strong background in Microsoft Word, Excel, Access and Power point
  • Experience with various survey tools

HOW TO APPLY

Interested candidates should send CV and cover letter to

jodiorm@gmail.com with subject “Marketing Analyst”.

Required skills

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